Thursday, July 8, 2010

The Four Horsemen Approach

Facebook Makes Headway Around the World:

Facebook, the social network service that started in a Harvard dorm room just six years ago, is growing at a dizzying rate around the globe, surging to nearly 500 million users, from 200 million users just 15 months ago.

In country after country, Facebook is cementing itself as the leader and often displacing other social networks, much as it outflanked MySpace in the United States. In Britain, for example, Facebook made the formerly popular Bebo all but irrelevant, forcing AOL to sell the site at a huge loss two years after it bought it for $850 million. In Germany, Facebook surpassed StudiVZ, which until February was the dominant social network there.

With his typical self-confidence, Mark Zuckerberg, Facebook’s 26-year-old chief executive, recently said it was “almost guaranteed” that the company would reach a billion users.

Shudder. Looks like my favorite, snarky sites like Lamebook and Vazebook will be in business a long, long time with a billion losers from which to pull.

Sociologically, of course, it does represent a cultural and networking trend the likes of which we've never seen before. How the inter-connectivity and globalization of one particular medium changes cultures remains to be seen, but most assuredly it will have an effect.

Let's just hope the global population puts the medium to better use than Americans seem to (click to enlarge).

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