Friday, February 5, 2010

We'll Have A Gay Old Time

CBS Nixes Gay Superbowl Ad:

NEW YORK (CNNMoney.com) -- Super Bowl network CBS rejected an ad Friday from ManCrunch.com, a gay dating Web site.

"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs. "We are always open to working with a client on alternative submissions."

CBS (CBS, Fortune 500) said it turned down the ad partly for financial reasons, but ManCrunch believes that there's more to it than that.

"It's straight-up discrimination," said Elissa Buchter, spokeswoman for the Toronto-based dating site.

The ad itself is pretty stupid (note the racial ambiguity of the message at the end), but given the fact that viewers will be subjected to other overtly controversial or political ads (such as former Gator Tim Tebow's pro-life ad), CBS seems to be stretching the credulity line in claiming it was rejected because they don't need the bread.

Kevin Huffman continues:

So what is so offensive about the ManCrunch ad? I'm going to go out on a limb and say it's the gay part. Apparently, we can't have our Super Bowl disrupted by gayness, particularly in high-def on the big screen. Heterosexuality has never felt so fragile.

As I like to remind students, the population of marginalized groups upon which it is still acceptable to heap scorn is rapidly shrinking in society. We're pretty much down to immigrants, juveniles, and "the gay" as the last politically correct scapegoats left.

Despite the seeming advancements in gay rights (the end of "Don't Ask, Don't Tell" on the horizon, several more states joining the march towards recognizing gay marriage), I wouldn't count good old homophobia out just yet, particularly when it comes to broadcast television, political capital, and the almighty dollar.

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